Pro-sex. Pro-porn. Pro-knowing the difference.

Do You Support MakeLoveNotPorn’s Mission? Then Here’s Your Microaction!

I’d like to share with you two verbatim exchanges I’ve had with people I’ve met in the past couple of months…


Actually, there’ve been quite a few of these, but I’m just going to give you two examples

Young woman:  ‘I’m so thrilled to meet you! I’m a huge fan of what you’re doing. I Love MakeLoveNotPorn!’

Me: ‘Oh, that’s wonderful!  Have you joined MakeLoveNotPorn.tv?

She: ‘Er….no.’

Me: ‘Darling, you are not a true fan until you have signed up and rented at least one video to support us.’

Which she promised to do immediately.


Second exchange, with another young woman:

She:  ‘I’m so excited to meet you! I’m OBSESSED with MakeLoveNotPorn.tv!’

Me:  ‘That’s great! Are you a member?’

She: ‘Um…no.’

Me: ‘Darling, you cannot say you are obsessed with MLNP.tv and not have signed up and rented at least one video.’


We could not be more thrilled to have so many wonderful people who believe in what we’re doing and support our mission to create a more open, honest dialogue around sex in the real world.

But we need you to put your money where your mouth is, people.

Years ago, when I was running the Coca-Cola account at my old agency BBH London, Vinita Bali, who was head of the Coke brand at the time, identified a form of behavior – or, more accurately, not behavior – she termed ‘virtual consumption’.

 She was referring to the fact that it was possible at the time (and has been, ever since) to, say, attend a soccer match sponsored by Coke, where you would be surrounded on the field by Coke billboards; receive a Coke-branded program; get free giveaways of Coke caps and scarves; watch Coke ads on the electronic screens at half-time; enjoy musical entertainment at half-time sponsored by Coke; have an absolutely wonderful time, and leave, without having at any point during the entire experience actually purchased and drunk a can or bottle of Coca-Cola.


As you’ve probably figured out by now, MLNP.tv is not Coke. But, while Coke is able to put a lot of monetary resources toward enticing you to buy their product, we’re mobilizing our real-life blood-sweat-and-tears bootstrapping, underfunded, overloaded human resources to the max in order to give #realworldsex the due it deserves.

If you believe in our mission of being pro-sex, pro-porn and pro-knowing the difference, talking about it and saving the world through better sex, then please help us break free of the limits of virtual consumption and gain the real world consumption we need to make this venture succeed.


Think of it as our version of the Kickstarter effect. If every one of you who supports us joins MLNP.tv and kicks in just $5 to rent one video (half of which, by the way, goes to the fabulous MakeLoveNotPornstars who contributed it) that will go a long way to helping this tiny, bootstrapping, underfunded venture keep going and growing.

And when it comes to walking the talk and doing this one teensy weensy microaction  – funnily enough, we have a platform for that, which is all about turning good intentions into action.

Just click here on our MakeLoveNotPorn actionplatform on our sister startup, IfWeRanTheWorld.

We really really need, and would really really love and be so grateful for, your help and support. Please pick up a microaction, email microactions to your friends and network to invite them to microact too, and spread the actionplatform everywhere you can (you can share it straight from IfWeRanTheWorld to Twitter, Facebook, LinkedIn).  The more people who do this, the more we can all turn ‘virtual consumption’ into #realworldhelp and #realworldsupport, the more we’ll be able to keep doing what we’re doing and grow MakeLoveNotPorn to be the global movement and socializing-sex influence we’d all like to see.

We can’t thank you enough for helping.

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