Pro-sex. Pro-porn. Pro-knowing the difference.

How to Advertise on a Porn Website / Eat24


I LOVE LOVE LOVE this from EAT24, which, separate to the highly creative media/communications strategy, is one of the best-written advertising effectiveness case studies I’ve ever read. I want them to enter it into the Effie Awards.


Originally published on September 9th, 2013.

eat24_logo

Driving Conversions on a Budget: Eat24’s All Natural Ad Enhancement

Hi, we’re Eat24. If you already know us – hey sexy, welcome back, looking good. If you’re new, let’s catch you up: Eat24 is the Internet’s favorite food delivery app and website. The first rule of Eat24 Club used to be “don’t talk about Eat24 Club,” but that  turned out to be a terrible marketing strategy.

Anyway, we like to do things differently around here. Very differently. When it comes to spreading our brand message, we usually take the road less travelled.  This is one road we want to share with you, a road that took us where no marketing team has gone before. Well, at least not without clearing their browser history afterward.

The Problem: Conversion Rate. Want Bigger?

When we start a new marketing campaign, one of our main goals is to maximize ROI without dipping into our hair gel fund (because priorities).  Since Eat24 is a privately held company that has accepted exactly $0 in VC funding to date, we don’t really like throwing piles of cash at huge traditional media campaigns. We prefer to be smart with our money, which is why we have to come up with creative and unique marketing strategies to fit our budget and brand. It’s an eternal quest to find the perfect ad platform with really high traffic, and dirt cheap inventory. Basically, a unicorn.

The Solution: Porn, the Internet’s Unicorn

PORN. Porn is the answer!

Read the rest of the article here.

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