Pro-sex. Pro-porn. Pro-knowing the difference.

These Entrepreneurs Are Breaking Down Sex Barriers — Right Alongside Their Parents / Mic

Written by Kate Hakala for Mic. Originally published on June 4th, 2015.

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On a scale from one to never, how often do you want to talk about sex with your parents? How about every day, all day, for a living?

Two pairs of entrepreneurs are doing just that. Sustain Condoms, a fair-trade condom company, and Good Clean Love, an organic personal lubricant company, are headed up by a parent-and-child team.

Wait, what? If the idea of family members being open and vocal about sexual health and pleasure seems a little out of the ordinary, that’s the point. Both companies embrace the open dialogue their products create around sexuality. After all, sex is normal — these parent-child duos are helping break down the barriers we so often consider to be taboo.

Changing the condom conversation: Yes, the condom conversation can be had with parents and kids alike. Meika Hollender and her father Jeffrey launched Sustain in late 2013 with a focus on condoms made with fair-trade rubber.

Jeffrey, 60, who used to head up eco-friendly cleaning product company Seventh Generation, is a perfect complement to Meika, 27, the social and marketing strategist, as they target young women in their 20s, who the duo feel are going to be the next innovative consumer for condoms.

More importantly, Jeffrey and Meika want to prove the conversation doesn’t have to be taboo, for men or women. “What really drove it home for me was talking to my peers, who were still not using condoms because they were embarrassed about it,” Meika told Inc.

Surveys have found that while 75% of men and women think it’s both of their responsibility to bring up condom use, often the onus is still on men to pick up the rubbers. The Hollenders hope to dismantle that expectation and taboo — doing that as a father and daughter? It only further emphasizes their message that condoms are nothing to blush about, whether it’s mentioning to your parents, your friends and most of all, the people you have sex with.

Continue reading about these dynamic duos here (including a quote from our very own CEO!)

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