By Natalie Mortimer for The Drum. Originally published on June 26th, 2015.
“Sex is the biggest investment opportunity the tech world has ever seen according to entrepreneur and founder of MakeLoveNotPorn Cindy Gallop who is charging after a “billion dollar future”.
Speaking in The Drum’s sex tech documentary The Big Turn On, which premiered at Cannes Lions on Wednesday, June 24th, 2015, Gallop said that once it becomes socially acceptable to talk about and invest in sex technologies the money available to investors and advertisers could be exponential.
“Every other big bet ever made in the history of tech pales against sex tech,” she said.
“You potentially double, triple, quadruple your returns when you normalise people feeling publicly ok about buying into your goods and services, [and] publically doing what they do with everything else which is advocate, share, recommend and publicly badger themselves as brand ambassadors. That’s the billion dollar future that we’re going after. That’s the power of socially acceptable, socially shareable sex.”