Pro-sex. Pro-porn. Pro-knowing the difference.

A user’s manual / The Economist

Originally written for The Economist Print Edition. Published September 26th, 2015.

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“Cindy Gallop, an advertising executive, offers an intriguing, and disturbing, insight. In 2003, aged 43, she was pitching for an online-dating agency’s account. To study the market, she signed up with several of its competitors. E-mails from men in their 20s flooded in.

Since Ms Gallop, too, was interested in no-strings sex, she found herself in a position to sample changing sexual mores up close. In 2009 she created a website,, to debunk ten “myths from porn world” that seemed to have become common currency among young men, such as the idea that calling women filthy names during sex is a sure-fire way to turn them on. A four-minute TED talk she gave about her experiences was one of the most discussed that year, and has since been watched on YouTube more than a million times.

Ms Gallop is still receiving e-mails from all over the world. They suggest that young women, too, have had their sexual sensibilities shaped by porn. Young couples thank her for sparking a conversation in which they discovered that neither had been enjoying things they had been doing in bed only because each thought the other expected them. She has since created, a video-sharing site aimed at making real-world sex “socially acceptable and socially shareable”, and hopes to set up another for sex-education materials, if she can find funding.”

Go check out the original posting on The Econmist!



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