Written by Carrie Weisman for AlterNet. Originally published on January 13th, 2016.
Crowdfunding is one way to get funding, but not one that tends to work out. Cindy Gallop, founder of Make Love Not Porn, a company that helps highlight the differences between sex in porn and sex in real life, says of the crowdfunding platforms that do allow adult content, certain forms seem more welcome than others. Wanna sell sex toys? Sure. Videos of people having sex? Not so much.
“The biggest problem is that successful crowdfunding requires a very large amount of people willing to very publicly rally around something,” Gallop told AlterNet. “And to very publicly spread the word and invite other people into it. People publicly rally around a piece of hardware, video game or movie concept. They will not publicly, in large numbers, rally around anything to do with sex.”
That means those working in the world of adult content are left with few options. Venture capitalists are the usual sources to turn to for funding, but as Gallop explains, they tend to get uncomfortable when it comes to matters of sex. “There are too many stakeholders,” she says.
Gallop explains the main obstacle that presents itself with this group is what she calls “the fear of what other people will think.” That phenomenon has a tendency to pop up around porn.
Gallop told us about one investor who, while a fan of her work, was hesitant to get involved. “At the end of the day, it’s not what I think,” he said. “It’s about what every other partner in my firm will think and what every investor in our fund will think.”