Pro-sex. Pro-porn. Pro-knowing the difference.

What women want: why the porn industry needs to wake up to female desire / Stylist

Written by MLNP CEO Cindy Gallop for Stylist. Originally published on January 26th, 2016.


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“I don’t know about you, but when I’m watching porn to get myself off, I can’t avoid processing it through the lens of female experience.

My brain keeps up a running commentary along the lines of:  ‘I know that hurts,’ or ‘If she keeps her leg up there one more minute she’s going to get cramp,’ and  ‘I know she’s not coming because nothing in that position could conceivably cause her to come…’ Result: end of turn-on. 

As with every other entertainment industry – Hollywood, television, publishing – porn is dominated by men at the top, misguidedly focused only on men as the audience. As a result, most mainstream porn reflects a male-centric worldview in all sorts of ways.

Mainstream porn’s entire purpose is to get the man off – which, with porn acting as default sex education in the absence of discussion of real world sex – results in men and women growing up believing the entire purpose of sex is to get the man off.

Be aware when the male lens is in operation, and look for the porn that focuses on you and your pleasure.

Women’s sexuality – the universal human driver – lends itself to tremendous creativity that has for too long been censored across every artistic field.

The day we have a porn industry that is driven, designed, managed and led from the top by women just as much as men; that targets 50% of its output at women just as much as men, and that therefore – importantly – makes 50% of its money out of women just as much as men, is the day we have a porn industry that looks completely different: more creative, innovative, disruptive, lucrative, and a better, healthier industry overall.

I have an issue with the use of the terms ‘feminist porn’ and ‘porn for women,’ though. Whether or not it’s the reality, the terms tend to conjure up cliched misperceptions of what ‘for women’ means: gentle touchy-feely stuff, white curtains fluttering in the breeze…

Additionally, inherent within those descriptions is a belief that men won’t go near that kind of porn.  Men haven’t even begun to see what innovative perspectives porn created through the female lens can bring, and they haven’t even begun to realize how incredibly hot and arousing they will find it.

There is a huge amount of money to be made out of taking women seriously.

Some of the most interesting things in porn and sextech today are coming from women owning their own sexuality, expressing it in a way that has never been seen before, and men who come across these ventures are loving them.

In a world where at the top of every industry there is a closed loop of white guys talking to white guys about other white guys, women’s needs, wants and desires go unacknowledged, unappreciated and unfulfilled. The porn industry is leaving a huge amount of money on the table by not opening up to women as consumers and welcoming more women as porn producers and directors.

Additionally, the sheer shame, embarrassment and guilt that we are made to feel around anything to do with sex, and consequently about watching porn, is damaging people most.


Head over to Stylist to read the rest of the article! 

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